There is some educating going on in Florida, but it looks like the main group being educated is the local school board.
The whole thing started in January 2013 when the Orange County school board decided to allow a religious group to distribute free bibles in their public high schools. The Orange County school district is one of the largest in the nation, so this got a lot of attention. It is illegal (and unconstitutional) for any government entity to favor one religion over others, so if the school board was going to let one religious group distribute materials in public schools, they had to allow any religious group to do the same.
And they did. First an atheist group started distributing materials, and then the Satanic Temple. I’ve posted about the Satanic Temple before. Their main goals are not so much to spread satanism as to keep government out of the religion business. They created a brilliant “coloring book” that included activities like connecting the dots to create satanic symbols. (You gotta love a group that uses humor to defend freedom).
In reaction, the school board is doing what they should have done in the first place – shutting down religious proselytizing in their schools.
I find it amazing that some people think freedom of religion only applies to Christians.