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Sexual Politics

Bodyform is a British manufacturer of, um, feminine hygiene products (like, Maxipads). Like many companies, they have a Facebook page. Last year, someone posted the following comment on their page (all typos are from the source):

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen … lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

A week later, Bodyform responded with this brilliantly sarcastic video:

Yes, I know this is somewhat old, but the video recently won an advertising award and I just heard about it. If this is how social media (Facebook) can interact with old media (video spots), then I want more!