In an interview, Michael Cohen makes a good point that Donald Trump is not actually running for president. The whole interview is interesting.
Cohen points out that Trump had done exactly two things, he filled out a form saying that he is running for president, and he announced he was running on the “Truth Social” website. What he has not done is anything else, including hiring any campaign staff, or start having rallies. Remember that when Trump ran for president in 2016, he did it as a publicity stunt. He had no desire to win. He didn’t even write an acceptance speech.
Cohen thinks he is now doing this for the grift, so he can milk his base for even more money in “campaign contributions”. So there is no reason to spend any of that money on actually mounting a campaign.
UPDATE: Trump’s “MAJOR ANNOUNCEMENT” yesterday seems to confirm this.