I am an unapologetic capitalist, but even I understand that there are some things that capitalism is not the best way to handle.
Like, once upon a time, we tried having a free market for fire extinguishing companies, and we ended up with people who hadn’t bought any fire protection having their houses burn down while competing companies stood by in case sparks ignited their customer’s houses. Of course, sparks did fly and entire cities were reduced to ashes.
Likewise, when money becomes free speech, then truth and facts become whatever the highest bidder says it is. Which is why universities were created, along with public museums. It is a system that has worked a very long time (ironically, longer than the “institution” of traditional marriage). It isn’t broken, so why are some people trying to fix it? Well, other than for profit?